Political Technology
There is no doubt that a key factor in voters’ swing to Trump is that they associated the inflation of the post-pandemic months with Biden and turned the incumbents out, a phenomenon seen all over the world.
There is also no doubt that both racism and sexism played an important role in Harris’s defeat.
But my own conclusion is that both of those things were amplified by the flood of disinformation that has plagued the U.S. for years now. Russian political theorists called the construction of a virtual political reality through modern media “political technology.” They developed several techniques in this approach to politics, but the key was creating a false narrative in order to control public debate. These techniques perverted democracy, turning it from the concept of voters choosing their leaders into the concept of voters rubber-stamping the leaders they had been manipulated into backing.